BRBRIDGE - Bridging Capital, Integrity and Nature in Brazil, the UK and the EU *
BRBRIDGE - Bridging Capital, Integrity and Nature in Brazil, the UK and the EU *
Who We Are
BBRBRIDGE was born from experience. Not only the good kind.
BRBRIDGE grew out of two long professional paths that, over time, came to speak to each other.
The first is conduct. Years of working across business, control, public roles, private institutions, and different countries taught me something I have never forgotten: integrity and performance do not need to pull apart at all. In fact, the strongest institutions - and leaders - are usually the ones that know how to hold both well. My experience leading conduct in Latin America, Middle East and Europe, including the UK, only reinforced that view. It showed me that the deepest questions of conduct, judgement, incentives, and culture are not local. They are universal. That gave me an even stronger basis from which to work with Brazilian and global companies, with seriousness, perspective, and no trace of inferiority.
That became the pillar I call Deep Conduct.
The second path is capital. Over the years, while working on transactions across regions and continents and serving on advisory boards linked to Africa and Brazil, I began to see something else very clearly. Many countries had learned to speak to European (huge) pools of sustainability related capital with much greater fluency. Brazil, despite the quality of its underlying proposition, often had not. Not because the substance was missing, but because the proposition was too often underframed or poorly translated.
That became the pillar I call Sustainability as Capital Raising Strategy.
BRBRIDGE brings both of these lines of work from lived experience, with deep familiarity with Brazil, the UK, and the EU. Whether the need sits in conduct, in capital, or in both, the work is ultimately about the same thing: helping institutions become stronger in the way they think, decide, behave, and position themselves. With coherence and integrity supporting robust conduct and performance outcomes.
What We Do
Through its Strategic Compliance lens, BRBRIDGE helps organisations build stronger integrity in ways that protect performance rather than weigh it down with complexity
This work draws on more than thirty years of experience in Brazil and internationally, across risk, governance, compliance, conduct, business, boards, and public policy. Julieda has led risk and conduct teams across almost every major region of the world, while also working from the business side and at board level. That matters because she understands both the discipline institutions need and the realities under which they perform.
BRBRIDGE brings robust thinking and strong conduct voice without unnecessary bureaucracy. The aim is to help organisations strengthen judgement, culture, and decision making in ways that protect value and support performance, rather than slowing it down.
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NED, committee chair, committee member, or independent adviser on governance, risk, compliance, and conduct matters. Backed by 9 years of board experience, including as Chair of the Audit and Fiscal Committee of Banco do Brasil Asset Management, the largest asset manager in Brazil.
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Design or review of risk, financial and conduct compliance, and governance frameworks that are robust, proportionate, and aligned with strategy, regulation, and performance.
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A proprietary methodology to assess the maturity of conduct culture in practice, including decision making, tone from the top, incentives, challenge, escalation, and accountability. Support on conduct and culture assessments, accountability frameworks, and governance arrangements that help organisations close the gap between formal standards and lived behaviour.
Through its unique Competitive Sustainability approach, BRBRIDGE helps companies and governments turn sustainability into a source of tangible strategic and financial value.
Grounded in deep familiarity with international capital markets and strong knowledge of national realities, especially in Brazil and the UK, this work reflects an approach Julieda pioneered in Brazil: competitive sustainability.
The idea is simple. Sustainability is not only a matter of cost, compliance, disclosure, or external obligation. It also belongs on the CFO agenda. When understood through a financial and strategic lens, it can become a source of competitiveness, better access to capital, stronger positioning, and more resilient long term value.
Julieda brings the perspective of someone who understands finance deeply and knows how sustainability must be translated to attract serious capital and deliver real advantage.
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Support on debt, equity, and blended finance solutions, including frameworks, KPIs, targets, disclosures, second party opinion readiness, and assurance support for issuers and investors, with close attention to the main market and regulatory references in Brazil, the UK, and Europe, including ICMA Green Bonds, ICMA SLBP, EU-SFDR, UK-SDR, and CVM 175.
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Advice on biodiversity, land use, climate transition, traceability, due diligence, and supply chain monitoring, informed by the main international requirements shaping value chains and trade, including CSDDD, CSRD, EUDR, and CBAM.
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Support to investors in prospecting, screening, and conducting due diligence on opportunities in line with their investment mandate, with close attention to strategic fit, sustainability alignment, governance, risk, and overall credibility. It also includes support to companies and funds seeking to assess their own level of maturity through BRBRIDGE’s proprietary methodology, developed on the basis of the IFC Performance Standards, and to strengthen alignment with the standards and disciplines most investors expect.
BRBRIDGE PERSPECTIVES
About Julieda
Julieda is the Founder of BRBRIDGE. She is an economist, educated at USP and FGV in Brazil and at Louvain la Neuve in Belgium, with over 30 years of executive experience in risk, integrity, governance, and sustainable finance across Brazil and international markets. She also brings 9 years of board experience across audit, sustainability, and risk committees, notably as Chair of the Fiscal Committee of one of Latin America’s largest asset managers.
She held senior global and regional roles at HSBC, including Head of Compliance for Latin America, Head of Conduct for Europe, and Global Head of Compliance for Retail, Wealth, Insurance, Asset Management, and ESG. Fluent in Portuguese, English, Spanish, and French, she led teams across Europe, Asia, the United States, and Latin America.
In Brazil, she also served in CFO and CEO roles, leading complex turnarounds, and as Deputy Secretary for Economic Policy, with responsibility for financial and insurance regulation. She has extensive experience engaging with regulators and strategic stakeholders in both domestic and international settings.
Based in London for the past decade, she is a naturalised British citizen. She advises boards and committees remotely and in person in Brazil, Europe and in the UK, on governance, internal controls, conduct culture, and sustainable finance, bringing together global regulatory and risk standards, deep local knowledge, and pragmatism.