BRBRIDGE - Bridging Capital, Integrity and Nature in Brazil, the UK and the EU *
BRBRIDGE - Bridging Capital, Integrity and Nature in Brazil, the UK and the EU *
Who We Are
BBRBRIDGE was born from experience. Not only the good kind.
Across many years, in different institutions and countries, I kept seeing the same split. Integrity on one side. Performance on the other. Either control became heavy and self referential without improving behaviour, or performance advanced on foundations that were too thin to endure.
There are two kinds of leaders in the way they handle this tension. Those who choose a side. And the rarer ones who know how to hold both together in a way that makes the institution stronger.
Anyone who knows me will know where I stand.
I have never seen integrity as a side matter. And I have never made a decision as if performance did not matter just as much. To me, the real work has always been in the balance. There is almost an art to it.
From that long “art” practice came Deep Conduct, the first pillar of BRBRIDGE: the belief that governance, control, and integrity should serve strategy, not turn into an industry of their own.
The second pillar, Competitive Sustainability, came from seeing sustainability too often reduced to burden, cost, reporting, or disclosure, when it should also be understood as central to strategy, capital, competitiveness, and long term value.
That is why capital raising sits so centrally in this part of my work. BRBRIDGE helps companies and governments uncover opportunities that sustainability can open in access to capital, especially where markets have not yet fully recognised the strength of the proposition.
Whether the need sits in Conduct, in Capital, or in both, the BRBRIDGE proposition is the same: not more formalism, but more strength where it counts, grounded in deep familiarity with institutional realities in Brazil, the UK, and the EU, and brought to life through fresh perspective, innovative thinking, and mature judgement.
What We Do
Through its Strategic Compliance lens, BRBRIDGE helps organisations build stronger integrity in ways that protect performance rather than weigh it down with complexity
This work draws on more than thirty years of experience in Brazil and internationally, across risk, governance, compliance, conduct, business, boards, and public policy. Julieda has led risk and conduct teams across almost every major region of the world, while also working from the business side and at board level. That matters because she understands both the discipline institutions need and the realities under which they perform.
BRBRIDGE brings robust thinking and strong conduct voice without unnecessary bureaucracy. The aim is to help organisations strengthen judgement, culture, and decision making in ways that protect value and support performance, rather than slowing it down.
Through its unique Competitive Sustainability approach, BRBRIDGE helps companies and governments turn sustainability into a source of tangible strategic and financial value.
Grounded in deep familiarity with international capital markets and strong knowledge of national realities, especially in Brazil and the UK, this work reflects an approach Julieda pioneered in Brazil: competitive sustainability.
The idea is simple. Sustainability is not only a matter of cost, compliance, disclosure, or external obligation. It also belongs on the CFO agenda. When understood through a financial and strategic lens, it can become a source of competitiveness, better access to capital, stronger positioning, and more resilient long term value.
Julieda brings the perspective of someone who understands finance deeply and knows how sustainability must be translated to attract serious capital and deliver real advantage.
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Support on debt, equity, and blended finance solutions, including frameworks, KPIs, targets, disclosures, second party opinion readiness, and assurance support for issuers and investors, with close attention to the main market and regulatory references in Brazil, the UK, and Europe, including ICMA Green Bonds, ICMA SLBP, EU-SFDR, UK-SDR, and CVM 175.
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Advice on biodiversity, land use, climate transition, traceability, due diligence, and supply chain monitoring, informed by the main international requirements shaping value chains and trade, including CSDDD, CSRD, EUDR, and CBAM.
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Support to investors in prospecting, screening, and conducting due diligence on opportunities in line with their investment mandate, with close attention to strategic fit, sustainability alignment, governance, risk, and overall credibility. It also includes support to companies and funds seeking to assess their own level of maturity through BRBRIDGE’s proprietary methodology, developed on the basis of the IFC Performance Standards, and to strengthen alignment with the standards and disciplines most investors expect.
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NED, committee chair, committee member, or independent adviser on governance, risk, compliance, and conduct matters. Backed by 9 years of board experience, including as Chair of the Audit and Fiscal Committee of Banco do Brasil Asset Management, the largest asset manager in Brazil.
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Design or review of risk, financial and conduct compliance, and governance frameworks that are robust, proportionate, and aligned with strategy, regulation, and performance.
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A proprietary methodology to assess the maturity of conduct culture in practice, including decision making, tone from the top, incentives, challenge, escalation, and accountability. Support on conduct and culture assessments, accountability frameworks, and governance arrangements that help organisations close the gap between formal standards and lived behaviour.
BRBRIDGE PERSPECTIVES
About Julieda
Julieda is the Founder of BRBRIDGE. She is an economist, educated at USP and FGV in Brazil and at Louvain la Neuve in Belgium, with over 30 years of executive experience in risk, integrity, governance, and sustainable finance across Brazil and international markets. She also brings 9 years of board experience across audit, sustainability, and risk committees, notably as Chair of the Fiscal Committee of one of Latin America’s largest asset managers.
She held senior global and regional roles at HSBC, including Head of Compliance for Latin America, Head of Conduct for Europe, and Global Head of Compliance for Retail, Wealth, Insurance, Asset Management, and ESG. Fluent in Portuguese, English, Spanish, and French, she led teams across Europe, Asia, the United States, and Latin America.
In Brazil, she also served in CFO and CEO roles, leading complex turnarounds, and as Deputy Secretary for Economic Policy, with responsibility for financial and insurance regulation. She has extensive experience engaging with regulators and strategic stakeholders in both domestic and international settings.
Based in London for the past decade, she is a naturalised British citizen. She advises boards and committees remotely and in person in Brazil, Europe and in the UK, on governance, internal controls, conduct culture, and sustainable finance, bringing together global regulatory and risk standards, deep local knowledge, and pragmatism.